For fans of Starbucks and Keurig K Cups, this is a match made in heaven. Finally, the deal has been inked to brink the popular K-Cup filled with Starbucks ultra premium coffee to consumers everywhere. This new marraige provides Keurig owners with additional choices to an already stellar lineup of coffees by now bringing Starbucks brand “super-premium” coffee and Tazo teas to their K Cup brewing machines. This also aligns with Starbucks’ previously stated goals of increasing their influence in the premium single brew coffee market, making its ultra-premium coffees and teas available to consumers wherever, whenever and however they want it.
Green Mountain and Starbucks plan to make Starbucks K-Cups available to consumers in the fall of 2011 via grocery, food, and specialty stores throughout Canada and the US. The 2 giants also expect to expand the Starbucks branded K-Cup packs and Keurig Brewing system distribution to the many Starbucks stores throughout North America and to make Starbucks K-Cups available through Green Mountain’s websites: www.greenmountaincoffee.com and www.keurig.com. The products will also be available on www.starbucks.com in thebeginning of 2012.
“We are proud to be the exclusive super-premium licensed coffee brand produced by GMCR for the Keurig Single-Cup Brewing system, and are looking forward to working with our colleagues at GMCR to further accelerate growth in single-serve coffee,” added Jeff Hansberry, president, Starbucks Global Consumer Products Group.
“This relationship is yet another example of GMCR’s strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system,” said Lawrence J. Blanford, GMCR president and CEO. “Starbucks loyal consumers will soon be able to choose, brew and enjoy their favorite Starbucks coffee in their own homes through the quality, convenience and consistent preparation of the Keurig Single-Cup Brewing system.”
For the many fans of Starbucks and K cups, this could not have happened soon enough. In a couple of months we will finally have our Starbucks K Cup.
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